Advertising device



June 16; 193] J C HQUCK 1,810,606

' ADVERTISING DEVICE Filed Feb. 28, 1930 2 Sheets-Shee 1 IN VENTOR.

- w J a Houc/f iff/MR ATTORNEYS.

June 16, 1931. J, g, HoucK 1,810,606 4 ADVERTISING DEVICE I Filed Feb. 28, 1930 ZSheets-Sheet 2 INVENTOR. 4.

9 f C h ucK A TJ'ORNEYS.

Patented June 16, 1931 .iosnrrrc. I-IOUCK, or LOS AitGELns; CALIFORNIA I This invention relates to improvements in anadvertising device of that type in which a series of display cards are hinged at an edge to a carrier rotatablymounted in a casing ing provided for rotating the carrier so that the cards are successively displayed through inent. To meet-this requirement, the size of i the equipment iscurtailedto such an extent that the-simultaneous display of two cards is'necessary to provide suiii'cient space for theadvertising matter; In many of thedevices used fortli'e purpose, when the two cards are e V displaced, there is an open space between" the contiguous edges of'the two cards. This break'in the displaysurface-marsthe continuity of'tlie "display; matter; particularly; so,

whenthe matter comprises a single picture or sign that extends over both cards.

a succeeding card are simultaneously presented in the same plane in the disp lay open ng of the casing with-the inner edges of the two cards in overlapping relation. This overlap relation of th'e two card's,='in-appearance, provides an unbroken surface on which adver- I tislng matter can be displayed without show ing' a division ofthesame at the adjacent edges of thecards." By this arrangementa single picture, s gn or label canbe" d splayed on the t-wocards and have an unbroken=ap- 'pearance.

The invention: also has for its objectthe provision of'a frame'm which cardsican be readily mounted and; replaced; and as another object, the provisioni'of means whereby the card frames can be readily attached to and de 413 tached fromtherot'atable carrier. The foregoing and other objects are accomplished by 71 the i mechanism described in detail hereinafter and illustrated'by the accompanying drawings. 4

In the accompanyingdrawings; 1n--=Wh1ch o d d ith display opening, a motor be.

One oftli'c objects of this invention is to 7 provide means for mounting the cards onthe rotatable carrier so that a preceding cardand discs.

1 shown 1 in Fig. 13.

- ADVERTISING DEVICE Application filed Februaryfis, 1930. seriai no. 432,208.

similar reference characters designate correspondingparts, v

Figure 1 is a front elevation, somewhat diagrammaticandpartly broken away, of an advertisingdevice embodying the invention;

Fignre2is a cross-section, on the line 22 of'Fig. 1. V

Figure 3 isa diagrammatic view, showing one'of the' discs and several of the card frames hinged to the disc. v

Figures land 5 are detail sectional views of the bearing block for an end of'the shaft and the mounting for the block, F ig'. 5 being a section on 55 of F ig. 4. I

Figure 6 is an enlarged detail view, broken 05 away in part, of the supporting shaft and disc with two of the card frames hinged to the discs. a 1 j j Figure (is a detail view, showing one of the supporting discs mounted on the shaft.

Figure 8 is a sectional view on the line 88 of Fig. 6,showing the plate for holding the card frames in engagement with the sup porting discs. g g a F igure 9 is a'similar View, showing a modilied form of the holding plate. I

Figure 10 is-a detail View, showing one of the card frames having'pintles engaging sockets in the inner opposite faces of the supporting discs. I

Fgure 11 is a cross-sectional View of the card frame sh'ownin Fig. 10.

Figure 12is an enlarged detailview, show ingthei central part of a card frame.

Figure 13 is a view similar tothat shown in-Fig. 6, showing a modification of the means for hinging a card frame to the supporting "Figure 'ltis a detail viewof one of the discs Figure 15 is a detail perspective View, showing one ofthe lugs of the disc shown in Figure 16 is a plan view of the lug shown nFig.15.. I f c Figures 17 and 18 are detail views, sh0wing pintles adapted-to engage the sockets shown in Figs."1316.

Figures 19. and 20 are detail yiews-slwWing liii other disc.

the modified form of holding plate of Figure 9 in two positions of adjustment.

Referring to the drawings in detail more particularly'to Figs. 18, 10 designates the base-board for supporting the device, which can be secured by any suitable means to the frame of a vehicle in which the device is to be mounted. Secured on the baseboard is the semi-cylindrical casing 11 with its ends closed by the sides 12; the open front of the casing provides the display opening'to exhibit the advertising cards mounted therein. Mounted in the axial center of the casing is the horizontal shaft 13 with itsends journaled in the opposite bearing blocks 14 car ried by the sides 12 of the casing. Each of the bearing blocks has opposite flanges 15 to fit a vertical guide-way 16 closed at its lower end and attached to the inner face of the plate 17 detachably secured on the inner face of theadjacentside 12 of the casing. The bearing blocks 14 are seated by gravity in their respective guide-ways 16 and by raising the blocks from their guide-ways the shaft 13 can be dismounted from the casing. On one end of the shaft 13 is the pulley 18 engaged by the belt 19 driven by the small electric motor 20, of well known type, mounted in an end of the casing 11 on the base thereof. The motor may have connection with the output circuit of the generator of the motor vehicle or with a suitable battery, neither of these connections is shown as they are of common practice. By meansof the motor the shaft can be slowly rotated in a clockwise direction, as shown in Fig. 2.

Fixed on the ends of the shaft 13 are the opposite discs 21 and 22, respectively. In the inner face of the disc 21 is a circular series of horizontal sockets 23, extending part way through the disc adjacent to the periphery thereof and spaced at regular intervals apart. In theouter face of the disc 22 is a series of sockets 24L corresponding to the series in disc 21. The two discs are so fixed on the shaft that the sockets of one disc are horizontally alined with the sockets of the Each pair of alined sockets provide opposite bearings in which is pivoted a card-carrying frame 25.

Each card-carrying frame 25 is of a skeleton format-ion, generally rectangular in shape. On opposite faces of the frame are the clips 26 to engagethe cornersand edges of the display cards 27 placed on the opposite faces of the frame. 7 In the central part of the frame are slots 75, (Fig. 12) through which a fastener is inserted and through the cards to hold the latter tightly to the frame at their central parts to prevent bulging of the same. At the corners of one of the longitudinal edge parts of the frame are the opposite brackets 28 and 29, respectively, riveted to the frame. The bracket 28 carries a horizontal pintle 3O journaled in one of the horizontal sockets or bearings 23 in the inner face of the disc 21. The bracket 29 includes an arm 31 that extends over the disc 22 and carries at its extremity a horizontal pintle 33 that is journaled in one of the horizontal sockets or bearings 2 1 in the outer face of the disc 22. The bracket 29 and the arm 31 are cut away, as at 3 to provide clearance for the disc 22 when the frame is turned on the pintles 30 and 33. The axial alinement of these pintles and their bearings is parallel with the axis of the shaft 13 and with the adjacent edge of the frame 25. The axial line of the pintles is a short distance inside of the adjacent edge of the frame and there is suhicient space between this axial line and the periphery of. the shaft 13 to permit the turning movement of the inner part of the frame. The turning movement of the frame on its pintles is limited by the contact of the bracket arm 31 with the adjacent disc 22. The extension of-the inner edge part of the frame, inside of the axial line of the pintles 30 and 33, provides for an overlap of cards carried by preceding and succeeding frames during their turning movement, as will be explained further on.

The discs 21 and 22, as shown inthe drawings, have twenty pairs of alined sockets 23 and 24, and in each pair'of sockets are journaled the pintles 30 and 33 of a card-carrying frame 25, so there are twenty of these frames mounted between these discs. The number of the frames can be varied to meet different requirements. By positioning the pintles to project in the same direction and forming the sockets in corresponding faces of the discsthe sockets23 are in the inner face of the disc 21 and the sockets 24 are in the outer face of the disc 22the frames can be readily mounted in place. The frames are held against accidental displacement from the discs21 and 22 by the circular holding plate 35 mountedon the shaft 13 adjacent to the outer face of the disc 22. By means of the set-screw 36 passing through the hub of the holding plate to impinge on the shaft 13, the plate can be adjusted on the shaft. The diameter of the circular holding plate 35 is such that the plate projects over the outer ends of the pintles 33. In the periphery of the holding plate are the interspaced lugs 37 and notches 38, with a lug and notch for each of the pintles 33. With the several frames 25 hinged between the discs 21 and 22, by manipulating the set-screw 36 the holding plate 35 can be adjusted on the shaft 13 to position the lugs 37 opposite and in close proximity to the outer ends of the pintles 33. This position of' the holding plate and its lugs prevents endwise movement of the frames to displace the pintles from their sockets. When it is desired to dismount the frames, the holding plate 35 is adjusted on the axle away from the pintles. 33,, thereby; ermitting endwi's'e: movement of the frames todisplace the pintles; from: their socketswto free. the frames. Also, the holding/plate- 35' can berotatably adjusted on the shaftso thatthe notchesi3 8 register-with the outer ends of? the pint-les3'3; When the holding plateis soadjusted, if'ai frame isturned' to a radial; position-withrelation-to theshaftlB, it can bemoved-endWiseto displace its :pintles from their sockets, the outer end of the pintle 33 entering the opposite notch" 38 in th'e' h'olding plate permits} this I movement of the frame.

-WhiIetheho1dn1g plate '35 with-the 'inter 7 thi's plate canbe adjusted onthe shaft 13'to ab'ut -the outer ends-0f thep'intles 33' to hold 'the latter; against displacement from their sockets, or the plate can be adjusted on the shaft away" from the -pintles to free theframes. When the plate: is adjusted away fro-m' the pintles, all of the frames are 1 released and on the removal of a particular frame, some of the others may be accidentally displaced-Z Withthe ling"- and notch construction;,with the holding plate'ro-tatably adjusted on the shaft with the notches registerin'gwith the-pintles'33', a particular frame cannot be 'displaceduntil it is=turned-to a radial I position the other frames, not being;

in radial positions, could-not he accidentally discs-41' are :fiked on the main shaft 42', similar to the previously described shaft 13.- In= theqinnerfaceof each disc-41 is a series of sockets 43'; simil arto the-sockets inthe previously described-disc 21', as shownin'Fig; 7

f'l he- -opposite sockets of thetwo' discs form; alined'bearings for the pintles- :44 'o'f'a series of cardiframes45, only one of which is shown. The pintles project from opposite:'cornersof the frame and their'axis is parallel to the a'djae'ent'edge of'frame, but somewhat inside ofthe same; This-arrangement of the pintleaxis provides for the overlap of preceding andsucceeding cardswhen they are vertically positioned be-fore the display opening-in the,

casing. "Inthis instancethecard frame'45 is formed of 'resilient metal so that it can be buckled to spring; the pintles into their respective bearings inthe" opposite discs; The

card-framemay beformed of stiff material ali'd'ItO permitthe; mounting Of-fllQStlllG -between 7 the supporting discs 4. 1, one: of 5 thelatter-may beprovidedf with a hub and set screw thesam'ezas the -holdingplates. shown in Figs 8' and "a: By ad ustinga disc so providedonsthe shaft e2, a frame o fstiffmae terial, withthe' pintles positioned as: shown in Fig; 10, can be readily: mountedibetwe'en the discs=- I a v In Figs: 13-18, other meansare illustrated for mounting the card frames on y the :supp'orti'ng-discs; In this instance the discs-46 are -fixedon the shaft 47, asrin-the first instance; Projecting 'from-the periphery'of each of the discs 46:isa series of radial lugs 48- evenlyspaced apart; In the outer part of each lug'is the. longitudinal slot 49lintercepted by the transverse slot50, the inner part of'thelatter' being enlarged to form a rounded socket 51 extending into the lug past the longitudinal slot 49. Secured to opposite-corners of'theicard frame 52 'are the brackets 53 (only one is shown) carrying'at their extremities balls 54, as shown in Fi 17, or cylinders '55, as shown in' Fi'g'. 18.- fhese bearing'members, 54o'r 55', 'a r'e adaptedto enter thesockets 51"ofthe lugs 48 ofthediscs 46. It is to be-"observed'that these sockets open on thesame side of the discs, the inner sideof one and the outer side of theother. In mounting the c ard 'frame- 52 on thediscs 46; the former is positioned so that the bear-: ing members, 54' or '55, partlyenter thesockets 51i1'1 opposite lugs 48 01? the discs. The frame is then turned to a radial position brackets 53, registe'rwith the contractedouter parts of the transverse 'slots- 50*, \Vith the.

shanks in this position, the bearing members can 'beymoved" into" their respective sockets; I SQ positioned, the shanks 56 register withthe longitudinal slots 49 and" the" frame-can :be

oscillated.-This oscillatory movement of-the frame is liinited by the brackets 53 striking I the lugs on the peripheriesof the discsas the frame isswung back andforth. Inthis in stance, the inner-part of the card frame pro jects'somewhat inside of the axial'line of the bearingfmembers, 54or*55, andthis prov vides for-the-overlapof preceding and succeeding 'car'dsas the shaft 47 is rotated, the same asin' the previous instances. I

In the operation of the display device, the cards having" the" 1 advertisin matter are mountedin the frame 25, which hasbeen de-v ta'ched 'fromthe machine. Ineac'h frame are-mounted two: cards back to back. Each cardha ving shown a. part ofthe. display matter, the cards beingarran'ged so that when a pendant-card and thQPIECGdlIIgfUP- rightcard' are presented in overlapping -rela tion in front ofthecasing opening the' diss 7 play matteron the exposed face of: one card will complement the displaymatter on the exposed face" of the other card, As the ex posed-card faces overlap, the matter ean be displayed onan apparently-unbroken sur face; The shaftr13 is slowly rotated iinithe; direction I of the arrow shofwn on. Fig: 2; to-

and the foremost upright card is temporarily.

held in this position, as shown at a in Fig. 3. While the foremost upright card frame is so held, the preceding frame, having passed the detent, falls to the position b. As the shaft continues to-rotate the displaced frame is turned to a pendent position, closely approaching the position 0. .With the upright and pendent, frames inthe positions thus in-- dicated, they will overlap at their inner edgesas shown: in FigsQl and'2 and with the display matter of the two exposed cards registering in complementary relation. As the shaft continues to turnthe succeeding cards will be likewise displayed.

-What I claim is:' V

1. In an advertisingzdev'ice, the combina tion of a'casing provided with a display opening, .with a horizontal shaft journaled in the casing, opposite discs fixed. on the shaft, a plurality-of frames pivotally mounted between the discs with each frame carrying display cards on its opposite faces, means for rotating-the shaft to turn the frames to register the cards successively with the display opening in the casing, a detent positioned in the upper. part of the caslng to engage the free ends ofthe-frames turned to uprightposition to maintain temporarily the foremost upright frame in approximately the same plane as the preceding pendent frame before the casing opening, the pivotal mountingof the two frames on the discs providing an overlap of the inner edges of the frames so that the two cards presented by said frames complement each other to form an unbroken surfacebefore the casing opening.

2. In an advertising device, the combination of a shaft with opposite discs fixed on the shaft having axially alined sockets parallel to and spaced from the shaft and with the sockets opening on the same side of both discs, a card frame positioned between the discs with an inner edge parallel tothe shaft, and pintles mounted on opposite ends ofthe card frameto project in the, same direction and journaledin the disc sockets, the pintles being alined inside ofthe inneredge of the card frame to provide an inward projection of the frame inside of the axial alinement of the pintles,

3. In an advertising device, the'combination ofja shaft with opposite discs fixed on the shaft having axiallyalined sockets parallel to and spaced from the shaft and with the sockets opening on the same side of both discs, a card frame positioned between the discs with an inner edge parallel to the shaft, pintles mounted on opposite ends of the card frame to project in the same direction and j ournaled in the disc sockets, the pintles being alined inside of the inner edge of the card frame to provide an inward projection of the frame inside of the axial alinement of the pintles, and means for maintaining the pintles in engagement with the. sockets during the rotation of the shaftand the turning of the card frame.

4. In an advertising device, the'combination of a shaft with opposite discs fixed on the shaft having'axially alined sockets parallel to and spaced from the shaft and with the sockets opening on the same side ofboth discs, a card frame positioned between the discs with an inner edge parallel to the shaft, pintles mounted on opposite ends of the card frame to project in the same direction and journaled in the disc sockets, the pintles being alined inside of the inneredge of thecard frame to provide an inward projection of the frame inside of the axial alinement of thepintles, and means adjustable on the shaft for engaging the pintle at one end of the frame to prevent endwisemovement of the frame to displace the pintles from the disc sockets. i V l 5. In an advertising device,jthe combination of a shaft with opposite discslfixed on the shaft having axially alined sockets parallel to and spaced from'the shaft and with" the, sockets opening on the same side ofboth discs, a card frame positioned between the discs with an inner edge parallel to the shaft,

pintles mounted on opposite ends of the-card frame to project in the same direction and j ournaled in the disc sockets, the pintles being alined inside of the inner edge of: the card frame to provide an inward projection of the frame inside of the axial alinement of the pintles, a circular plate having a hub slidableon the shaft, and asst-screw extending through the hub to impinge on the shaft, said plate being adjustable on the shaft to engage one of the pintles to hold theframe against discs with an inner edge parallel to the shaft,

pintles mounted on opposite ends of the card frame to project in the same direction and ournaled in the disc sockets with one of the pintles having an extension, a circular plate adjustably mounted on the shaft having at its periphery a recess and a radial lug to register with the'pintle extension when the plateis turned for the purpose, said plate beingadjustable on th? S fl" toposition thg I;

radial 111g opposite to the pintle extension to prevent Withdrawal of the pintles from their sockets and said platebeing' also adjustable on the shaft to position the peripheral recess 7 opposite to the pintle extensionto permit the Withdrawal of the pintles from their sockets to dismount the frame from the discs.

7. In an advertising device, the combination of a shaft, With opposite discs fixed on the shaft having axially alined sockets parallel to and spaced from the shaft and With the sockets opening on the same side of both discs, a card frame'positioned between the discs With an inner edge parallel to the shaft,

' a pintle on one endo'f the frame and journaled in the socket of the adjacent disc, a

bracket fixed on the other end of the frame and extending over the adjacent disc, a

second pintle on the bracket vand journaled in the socket of the adjacent disc, said bracket 1 being radially spaced from the periphery of the adjacent disc to permit a limited swinging movement of the frame on its pintles as the shaft is rotated. i

In testimony whereof I aflix my signature.

JOSEPH C. HOUCK. 

